Your RX60 seconds
STILL RX 60 launch campaign
Overview
Launching a brand new electric forklift truck – with an consumer-grade aggressive ad campaign
Client
STILL GmbH, Hamburg
Project type
Campaign
What we did
Creative concept,
Visual concept,
creative direction,
art direction,
video production.
Awards
Red Dot Best-of-the-best 2013,
iF Award 2013,
DPOK 2013,
Annual Multimedia 2014.
Casefilm
The new RX60 does everything better. In just seconds.
We created an inspiring launch campaign for STILLs latest and greatest fully electric forklift truck - the RX60.
Inspired by the action movie “Gone in 60 seconds” with Nicolas Cage, we embraced the Idea of “Your RX60 seconds” – the moments where the truck shist shines and delivers - no matter what.
A minimalistic set with a big impact
An empty warehouse, some Astera bar lights, a smoke machine – and a lot of motion and passion.
The perfect set for a powerhouse like the new STILL RX 60.
Rough optics. Tough performance.
The RX60 is one of the toughest electric forklift truck on the market. Made for real workers.
