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            Melting Experience 2026

            Your RX60 seconds

            An overhead view of a forklift with a red light following a blue illuminated path on a grey floor, with a person walking nearby.

            STILL RX 60 launch campaign

            Overview

            Launching a brand new electric forklift truck – with an consumer-grade aggressive ad campaign

            Client

            STILL GmbH, Hamburg

            Project type

            Campaign

            What we did

            Creative concept,
            Visual concept,
            creative direction,
            art direction,
            video production.

            Awards

            Red Dot Best-of-the-best 2013,
            iF Award 2013,
            DPOK 2013,
            Annual Multimedia 2014.

            Casefilm

            The new RX60 does everything better. In just seconds.

            We created an inspiring launch campaign for STILLs latest and greatest fully electric forklift truck - the RX60.

            Inspired by the action movie “Gone in 60 seconds” with Nicolas Cage, we embraced the Idea of “Your RX60 seconds” – the moments where the truck shist shines and delivers - no matter what.

            A minimalistic set with a big impact

            An empty warehouse, some Astera bar lights, a smoke machine – and a lot of motion and passion.

            The perfect set for a powerhouse like the new STILL RX 60.

            Rough optics. Tough performance.

            The RX60 is one of the toughest electric forklift truck on the market. Made for real workers.

            Social ads.

            Company Film

            The decadia company film outlines the purpose, the people, the products and the heritage of this company in a unique and unexpected way. It provides a look at the heart of this tech-driven company by expressing personality and setting the stage at their very special office location: Inside the buildings of a UNESCO world heritage site – the former Zeche ...

            Woman in front of a maschine

            Passionate for Science Campaign Video

            While science may often appear strictly rational or even mundane, Starlab’s campaign film illuminates the inherent drive, dedication, and resilience at the heart of the profession: Passion. For over two decades, Starlab has championed the passionate scientist, and this film solidifies that commitment by creating parallels between scientific perseverance and other passionate professionals, such as an athlete, a musician, or ...

            Woman screams at a man dressed as a horse

            Angst vorm Schimmel?

            Die Bundesregierung beschließt niedrigere Raumtemperaturen für alle Gewerbetreibenden – auch Privatpersonen werden aufgefordert, denn in kühleren Räumen kommt es schneller zu Schimmelbildung. Hier schafft eine innovative Öko-Farbe Abhilfe – doch wie kann die allererste kreative Kampagne eines B2B-Anbieters auch

            “Handwerker/Maler” sollen als bestehende Zielgruppe schnell & effektiv von einem Produkt, das eine akute Problemstellung löst, überzeugt werden und zeitgleich direkt Leads, ...

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