Your RX60 seconds

An overhead view of a forklift with a red light following a blue illuminated path on a grey floor, with a person walking nearby.

STILL RX 60 launch campaign

Overview

Launching a brand new electric forklift truck – with an consumer-grade aggressive ad campaign

Client

STILL GmbH, Hamburg

Project type

Campaign

What we did

Creative concept,
Visual concept,
creative direction,
art direction,
video production.

Awards

Red Dot Best-of-the-best 2013,
iF Award 2013,
DPOK 2013,
Annual Multimedia 2014.

Casefilm

The new RX60 does everything better. In just seconds.

We created an inspiring launch campaign for STILLs latest and greatest fully electric forklift truck - the RX60.

Inspired by the action movie “Gone in 60 seconds” with Nicolas Cage, we embraced the Idea of “Your RX60 seconds” – the moments where the truck shist shines and delivers - no matter what.

A minimalistic set with a big impact

An empty warehouse, some Astera bar lights, a smoke machine – and a lot of motion and passion.

The perfect set for a powerhouse like the new STILL RX 60.

Rough optics. Tough performance.

The RX60 is one of the toughest electric forklift truck on the market. Made for real workers.

Social ads.

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